A lot has been said about this topic, I have nothing new to add. You may stop reading if you are here to find something new. Long story short, we live in a "digitally enabled" world, most of us have smartphones and an internet connection and a freedom to use our time and devices any …
Author: Somil Makhija
About Nostalgia
We all create stories for ourselves. There was nothing inherently good or bad about your school , college or your previous workplace. The difference between your expectations and your experiences formed a narrative. Over the years , this narrative got oversimplified into “good” or “bad”. We hold on to what has passed because of the …
Crack a joke, please !
Recently someone asked me to crack a joke for them. I do not consider myself as a funny person. I am sarcastic though. I feel that many people make small talk which is full of usual and predictable stuff and they do it just because it is the norm to do so. While doing this …
Looking at the sunrise
I woke up early yesterday and saw the sunrise. It made me feel insignificant. All my past regrets and future worries seemed minuscule as compared to nature's grand design.A feeling of calmness descended when I felt that I am a part of something bigger than myself. I woke up early today and saw the …
The Carpe Diem phase
You see a great film – like Dead Poet’s Society – or a new age Indian film where they talk about living life in the moment and seizing all opportunities to be happy. You might also see some film which says travelling is a good enough life ambition(really ?). You are fuelled by desire and …
Staying temporarily in rented rooms
I had lived in Delhi all my life. My school was less than a kilometer from my place. I then went on to do my engineering from Delhi itself. I lived out of Delhi for the first time when I got my first job. I and many of my friends packed our bags and left …
My rough understanding about life
We are all suffering from the same ailment. None of us know where we are ultimately headed to. We form goals , we attain them , form new goals and the cycle goes on.I think it is a great thing though . Woody Allen once remarked that he makes films for therapeutic reasons. “My films are …
Idolising Bhagat Singh.
It started in 2011. I was in second year of college during my engineering and I had realized that computer science engineering wasn’t meant for me. While my friends focused on data structures and algorithms , I got attracted to studying diverse topics to improve myself. One of the websites I stumbled upon was http://www.shahidbhagatsingh.org/ …
Advertising and marketing – in a nutshell
Advertising: paid marketing communication to sell a product Public relations: unpaid Personal selling: directed towards an individual Branding: Associating brand name/image with certain qualities in the mind of consumer direct response advertising : ads for immediate sale Big 4 companies of advertising : Interpublic, Omnicom, Publicis, andWPP. Old media: newspapers, magazines, Television, Radio, outdoor …
Self-fulfilling prophecy
So I am bored right now between a multitude of assignments and approaching exams and I want to write something. The exams always terrify me. It happened once in childhood that I prepared for my exams well and was sure that I would perform great. I was wrong. People who had prepared less than me …