About Nostalgia

We all create stories for ourselves. There was nothing inherently good or bad about your school , college or your previous workplace. The difference between your expectations and your experiences formed a narrative. Over the years , this narrative got oversimplified into “good” or “bad”. We hold on to what has passed because of the …

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Advertising and marketing – in a nutshell

  Advertising:  paid marketing communication to sell a product Public relations: unpaid Personal selling: directed towards an individual Branding:  Associating brand name/image with certain qualities in the mind of consumer direct response advertising : ads for immediate sale Big 4 companies of advertising : Interpublic, Omnicom, Publicis, andWPP. Old media: newspapers, magazines, Television, Radio, outdoor …

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