So I’ve joined a marketing management school recently and I feel that I need to learn a lot. I have a tough competition here. Not in terms of IQ , but in terms of knowledge and experience. This is my attempt for bridging this gap.It’s more of a collection of my thoughts than a list of definitions . I’ll share cool things that I learn in class and from books and keep revisiting this post and editing it. There is no point to include frivolous stuff, so I’ll just stick to what I find interesting.
This seems like a huge project but I’ll start anyways and see where it goes.

 

My learnings :

Marketing : When you decide to make your product popular so that people buy it.

Strategic Marketing : When you use strategies to create awareness about your product.

Agenda setting : The news and other media cover a topic frequently so that people start talking about it. Can be done for positive or negative reasons depending on the intentions of the people influencing the news houses.

Priming : Giving a prior context to something before talking about it.

Framing : Showing a fact in a positive or negative light in order to get desired results

Dependency Theory: News agencies and audience are interdependent

Segmentation: Dividing target group into segments and then targeting those segments individually.
(*TG is an excessively used acronym for Target Group)

Spiral of Silence :
Opinion supported by masses > mass opinion
Opinion of a few people > marginal opinion

People with marginal opinion have a fear of isolation so they stay silent.This is called spiral of silence.
Spiral of silence can be broken when people from Mass Opinion shift towards Marginal opinion.

Personality Tests : Many. Theories keep changing.Present consensus is that it depends on genetics + environment + people’s perceptions. The BIG FIVE test of OCEAN/CANOE is popular and backed with a lot of research.
Personality tests are indicative and not definite.Hence you can get a sense of it but don’t let any negative results bother you.

Role of government in economics:
Taxes
Subsidies
Controlling monopolies

hegemony : leadership or dominance, especially by one state or social group over others.

diaspora : a group of people who live outside the area in which they had lived for a long time or in which their ancestors lived

ATL : Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers.
BTL : Below the line (BTL)  advertising is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and placards

To be continued…